Bedrock Clinic: Branding Photography for a Women’s Health + Wellness Practice


When Bedrock Clinic approached me for a new collection of brand photography, the brief was about much more than updating professional headshots. Bedrock Clinic is a women’s health, relationships and wellbeing practice offering online and in-person therapy for couples and individuals, with a focus on relationships, sex and holistic wellness. Their beautiful Sydney space is warm, considered and welcoming — and the photography needed to communicate that same feeling. For a practice like Bedrock Clinic, where connection, trust and feeling comfortable are such an important part of the client experience, it was important that the images felt natural, warm and human.


Branding photography for Bedrock Clinic

We created a collection of images that could be used across the Bedrock Clinic website, social media, marketing and future communications.

The shoot included:

  • Individual professional headshots for each practitioner
  • Natural working portraits
  • Images of the team together
  • Candid interactions and moments between practitioners
  • Interior photography of the clinic
  • Details and smaller visual elements within the space
  • Lifestyle imagery that captures the feeling of the practice


Rather than creating a series of overly posed corporate portraits, I wanted the images to feel approachable and genuine — giving potential clients a sense of the people behind the practice before they even walk through the door.


Creating connection through personal branding photography

For psychologists, therapists, sexologists and other health and wellness practitioners, professional photography can play an important role in creating that first sense of connection.

People are often choosing a practitioner at a particularly personal or vulnerable point in their lives. Seeing a warm, authentic photograph of the person they may be working with can make the process of reaching out feel a little easier.

That is why I love creating personal branding photography for women working in health, psychology, wellness and other people-focused businesses.


The aim isn't to make you look like a corporate executive.

It's to create photographs that look and feel like you — confident and professional, but still warm, approachable and human.


Photographing the space

Alongside the people, we photographed the Bedrock Clinic interiors and details.

Interior photography is an important part of a branding shoot for a physical practice because the environment is part of the brand too.

The textures, colours, furniture, artwork and smaller details all contribute to how a potential client experiences a business. Photographing these elements gives a brand a library of images that can be used alongside portraits and headshots, creating much more variety across a website and social media.

For a clinic or wellness practice, the space can also help communicate something that a headshot alone can't — what it might actually feel like to be there.


A complete image library for a growing practice

One of my favourite things about branding photography is creating a collection rather than simply a handful of photographs.

For Bedrock Clinic, we created different types of imagery that can work together across their website, practitioner profiles, social media, publications and marketing.


There are polished portraits for professional profiles, more relaxed working images for storytelling, team photographs for introducing the practice as a whole, and interior and detail photographs that help bring the physical space to life.

Having this variety means a business can continue to tell its story visually long after the photography session has finished.

Branding photography for health + wellness professionals in Sydney


I work with women, creative businesses and people-focused brands across Sydney to create natural, creative branding photography that feels personal rather than overly corporate.


This includes psychologists, therapists, wellness practitioners, health professionals, coaches, creatives and small business owners who want imagery that reflects both their professionalism and their personality.


If you're building a brand where trust, connection and people are at the heart of what you do, your photography should reflect that.


Contact Martine at hello@martinepayne.com to chat about your project.


View Small Branding Packages for Health + Wellness >


White timber double-hung window with grid panes overlooking a balcony with iron railing and lush green trees beyond.
Minimalist shelf display with a sculptural wood figurine, white ceramic vase, and two speckled stoneware mugs.
Bedrock venue sign with arrow pointing left, set in a garden bed surrounded by tropical plants and trees.
Cozy reading nook with green armchairs, wooden bookshelf, small white table, and bay windows in a sage green room.
Two white body-shaped candles displayed as bookends on a shelf with colorful books including Curious.
Cozy living room corner with a white sofa, mustard pillow, gold floor lamp, and elegant purple wainscoting wall.
Cozy reading nook with a vintage wingback chair, bee pillow, glowing salt lamp on side table, and natural light from window.
Collection of colorful adult pleasure toys displayed on a wooden shelf behind glass.
Vintage wooden display cabinet with glass doors, filled with colorful items, beside a tripod floor lamp and snake plant.
Metal balcony railing overlooking lush green treetops under a clear blue sky in a bushland setting.
Green leafy tree branches against a clear blue sky on a sunny day.
Elegant living room corner with sage green walls, arc floor lamp, round wall clock, and white sofa near a bright window.
White sofa with green velvet bee embroidered cushion and floral pillow, beside a houseplant and lamp.
Minimalist incense holder with burning stick on marble table, smoke curling upward, beside silver teapot in cozy living room.
Cream wingback chair with crochet vulva pillow, floral tapestry cushion, and glowing salt lamp on side table.
Wooden display cabinet with white ceramic vases on top shelf and a golden decorative object with pink ribbon on middle shelf.
Burning incense stick on black holder with smoke rising, copper teapot and ceramic mugs on wooden tray against purple wall.
Melt body safe soy massage candle in black jar with cream gift box on wooden surface.
Smiling blonde woman in pink blazer and colorful dress wearing gold necklace against mint green wall.
White ceramic planter with female line art holding a green plant on a rattan shelf.
Smiling young woman with long brown hair wearing a white button-up shirt and gold necklace against a green background.
White ceramic female body vase with dried flowers on wooden rattan chair against sage green wall.
Smiling woman with long dark hair wearing a blue top and gold necklace standing against a light green wall.
Six women laughing together on a wooden deck overlooking trees, dressed in elegant casual attire at an outdoor event.
Six smiling women posing together on a wooden balcony outside a classic home.
Six women laughing and posing together on a wooden verandah of a classic home on a sunny day.
Seven women smiling together on a sunlit porch, dressed in elegant casual outfits for a social gathering.
Woman in pink blazer and white pants sits in elegant room with large windows and soft lighting.
Blonde woman in pink blazer and colorful top sits thoughtfully in elegant living room with natural light.
Smiling blonde woman in pink blazer holding red hat, seated indoors in bright casual setting.
Woman in pink blazer sitting on a beige sofa against a sage green wall with a lamp and plant nearby.
Woman in pink blazer and floral top poses thoughtfully beside a lamp and green plant in a cozy room.
Smiling woman in brown vest sits at rustic white table beside wicker chair in sage green room.
Smiling woman with long hair sitting on an outdoor balcony chair, surrounded by lush green trees.
Smiling woman in brown blazer sitting on white sofa holding decorative pillow in bright modern room.
Woman with long dark hair sits on wooden chair in sage green room wearing linen shirt and white pants.
Smiling blonde woman in white outfit sitting in armchair by window, holding a white mug in a bright room.
Woman with long dark hair sitting by a window in a cozy green room with a lamp and plant.
Close-up of a woman with closed eyes touching her chin, wearing a gold ring and delicate necklace.
Close-up of hands wearing gold rings, one with a green gemstone, clasped together over a white shirt.
Smiling woman in white shirt and beige pants sitting on wooden porch steps by a sage green door wearing black sandals.