Project: Sir David Martin Foundation Campaign, Sydney

Client: Sir David Martin Foundation

Industry: Not-for-Profit

Service: Campaign Photography


Powerful campaign photography has the ability to tell a story before a single word is read.


I recently worked with the Sir David Martin Foundation to create a collection of campaign imagery supporting their work with young people experiencing addiction. The brief was to capture authentic, hopeful images that reflected the organisation's commitment to supporting young people and their families through recovery, while creating a versatile library of photography for use across marketing, fundraising, digital campaigns and community awareness.


Working alongside the foundation, we created imagery that felt genuine, compassionate and optimistic. Rather than relying on heavily staged photographs, my approach was to document real moments and natural interactions that reflected the humanity at the heart of the organisation's work.


For not-for-profit organisations, photography plays an important role in communicating purpose and building trust. Whether used for fundraising campaigns, annual reports, social media, websites or community engagement, authentic imagery helps people connect with an organisation's mission and the impact it has within the community.


My approach to campaign photography is always relaxed and unobtrusive, allowing real connections and genuine emotion to unfold naturally. Using available light wherever possible, I create images that feel honest, timeless and deeply human.


Whether I'm photographing a not-for-profit organisation, charity, health service, community initiative or purpose-driven business, my goal is always the same—to create meaningful imagery that tells the story behind the people and the work they do.


If you're looking for campaign photography for a charity, not-for-profit or community organisation in Sydney, I'd love to hear about your next project.


Contact Martine at hello@martinepayne.com

Young woman with a bright smile showing white teeth, wearing a white zip-up top and pearl earrings outdoors.
Two hands reaching toward each other against a cloudy blue sky with palm trees in the background.
Four friends walking together outdoors, arms around each other, smiling and laughing on a sunny day.
Young man in a light blue hoodie gazing upward against a cloudy sky, shot from a low angle perspective.
Four diverse young adults sitting outdoors, smiling and socializing, one holding a rugby ball on a sunny day.
Young woman with long blonde hair smiling upward outdoors, wearing a white t-shirt with trees and blue sky behind her.
Hand holding a dried wildflower branch with small seed pods against a blue sky with clouds.
Black and white portrait of a young man with curly hair and light stubble, gazing confidently at the camera outdoors.
Four happy young friends laughing and smiling together outdoors, arms around each other in a park setting.
A hand gently touching deep red kangaroo paw flowers in a natural outdoor setting with greenery and water in the background.
Two young women standing outdoors in a park wearing casual tops and jeans, with trees and greenery in the background.
Two young men in casual t-shirts conversing near a scenic lake surrounded by lush green trees on a sunny day.
Close-up portrait of a smiling young woman with dark hair wearing gold hoop and pearl earrings outdoors.
Two young men sitting on grass in a park, relaxing outdoors on a sunny day with trees in the background.
Four young adults standing outdoors near a lake, wearing casual hoodies and jackets, looking serious.
A hand gently touching long grass blades in a sunlit garden setting.
Four young friends walking together in a sunny park, smiling and enjoying each other's company outdoors.
Young woman smiling outdoors in a gray quarter-zip fleece pullover, with long dark hair and gold earrings.
Four happy teenagers walking together outdoors, smiling and embracing on a tree-lined path on a sunny day.
Four friends walking together on a sunny park path lined with trees near a lake.
Tall palm trees against a partly cloudy blue sky with green trees in the background.
Woman in white t-shirt standing by a calm lake with trees and cloudy sky in the background.
Young man in blue zip-up hoodie standing in tall grass with trees in background.
Black and white portrait of a young blonde woman with eyes closed, wearing a white t-shirt, hair blowing gently.
Young man with curly hair and beard gazing thoughtfully against a cloudy sky, wearing a blue jacket.
Young blonde woman laughing outdoors in a beige knit sweater, with green trees in the background.
Young man wearing a gray ribbed beanie hat and black coat outdoors near a lake.